3D Product Visualization: How Chipsa Helps Companies Explain Technology, Communicate Value, and Build a Powerful Visual Identity

Designed Cells — how to explain complex science through soft and accessible 3D aesthetics

For the biotech company Designed Cells, we created 3D visualizations of molecules, stem cells, DNA, chromosomes, and exosomes. Our focus was on combining scientific accuracy with emotional softness: no harsh “medical” visuals — only clarity, care, and a clean technological feel.

3D helped the company explain complex scientific processes in a way that feels intuitive and understandable even for audiences without a scientific background.

Biotech (Art Life) — photorealistic bacteria and an interactive “microscope lens”

Microorganisms can’t be seen with the naked eye, but they can be brought to life in 3D. For Biotech, we created photorealistic 3D renderings of bacteria and an interactive “microscope lens” that allows users to examine the organism’s details directly on the website. The result is a clear, engaging, and scientifically accurate visual experience.

Dega — an artistic interpretation of medicine through 3D ballerinas

For the aesthetic medicine clinic Dega, we created 3D ballerina figures built from abstract lines inspired by the golden ratio. These forms convey grace, precision, and refined aesthetics — the core values of the company. The models react to user interaction and become an expressive part of the brand’s visual language.

Daigo — conveying the philosophy of a Japanese product through 3D visuals

For Daigo, we developed product models, video scenes, and atmospheric 3D imagery that reflect the ideas of circularity, balance, and purity embedded in the brand’s concept. This 3D approach doesn’t just present the product — it creates an immersive emotional state that draws the user into the philosophy behind it.

Furniture For Life — 3D visualization of a premium massage chair

For the American company Furniture For Life, we created a highly detailed 3D visualization of a premium massage chair with precise material reproduction, realistic upholstery textures, and branded lighting accents. We prepared a 360° product view and several interior lifestyle scenes where the chair seamlessly integrates into real living spaces.

This approach helps the company showcase product quality, highlight its premium character, and use a unified visual set across e-commerce and marketing materials.

Vileda — a catalog of 3D models for a large product line

We created dozens of 3D models for one of the largest manufacturers of professional cleaning equipment: carts, mops, cloths, and accessories. The entire product line is presented in a consistent visual style and high-quality detail. 3D allowed the company to replace continuous product photography, update and scale the catalog quickly, and—most importantly—show the products accurately and cleanly.

Promeat — a 3D meat model as the main “guide” through the website

For the meat producer Promeat, we created a detailed 3D model of the key product. This model became the central element of the website: users encounter it on the first screen, interact with it through scrolling, and follow it as it leads them through the company’s core messages.

This approach turns product visualization into a navigation tool and sets the tone for the entire communication style.

Treaton — interactive 3D models of resuscitation equipment
 

For Treaton, we created interactive 3D models of medical equipment that can be rotated, inspected up close, and viewed from any angle. This format helps healthcare companies explain complex devices more clearly and efficiently than traditional photos or videos.

Supports of Siberia — a scroll-driven 3D sequence of mast support production

We created a 3D visual sequence synchronized with page scrolling, allowing users to view the entire production cycle of metal supports directly in the browser.

This format makes a complex process easy to understand, builds trust, and forms a modern, technologically advanced image of the company.

VK Engineering — aesthetic visualization of engineering systems

Technical objects rarely look visually impressive, but 3D can change that perception. We created stylized animations and illustrations that clearly explain how the engineering systems work. The result is a visually appealing and easy-to-understand presentation tailored for a B2B audience.

IST — a catalog of 3D equipment models and reactor visualization

The Company produces custom industrial equipment, and 3D models help present its design clearly without losing important details. We created a unified catalog of 3D models and a three-dimensional scene visualizing the operation of a chemical reactor.

 

DIPAUL — stylized 3D models for the catalog and key product areas

For Dipaul, we created a series of stylized 3D models and visual compositions that clearly explain the company’s key directions and equipment. We highlighted the structure of each device, emphasizing technological precision and the engineering nature of the industry, and developed a unified visual style for the catalog and website sections. This approach makes complex products easier to understand and forms a modern, technologically strong image of the company.

Konkritum — strict geometry as a signature 3D aesthetic for a concrete manufacturer

For Konkritum, we used three-dimensional geometric forms—squares, rectangles, and triangles—to convey the stability, reliability, and industrial character of the company. This 3D approach became part of the brand identity and reinforced its technological and structural precision.

AAG — a 3D model on the main screen of a development company

We developed an aesthetic 3D object that greets users as soon as they enter the website and visually represents simplified stages of constructing a house. It sets the tone for the entire experience and highlights the premium character of the development company. This element increases engagement and creates a strong sense of scale.

Donstroy — visualization of the sales office location

For Donstroy, we created a visual scene that clearly shows the location of the sales office within its urban surroundings. Users immediately understand where the object is situated and how it fits into the environment. This improves clarity and makes navigation easier.

Suchkov Bureau — 3D metaphors for meaningful communication

We created minimalist 3D objects that reveal their structure through interaction. They reflect the ideas of depth, insight, and thoughtfulness—the qualities the agency is known for. At the same time, these objects remain stylish and understated, enhancing the visual language without distracting from the content.

Timeless — 3D portals and a “fall into the world of dreams”

For the Timeless network of lounge spaces, we created three-dimensional portals built on the brand’s signature pattern, along with a scene that simulates “falling” into a dreamlike world.

3D shapes an atmosphere that words alone can’t convey and transforms the website into an emotional, immersive journey.

Samokat Museum — a virtual 3D space with interactive exhibits

As part of the “Courier Museum” project, we created a virtual 3D space with themed halls, exhibits, and interactive scenes. Users can move through the digital museum and explore the history of the profession in a playful, immersive format. This is how 3D shifts storytelling from plain text to real experience.

3D helps companies solve several tasks at once: explain complex processes and devices in a simple and clear way, build a unified visual style for product catalogs, enhance the perception of premium quality and technological sophistication, reduce the cost of traditional photo shoots, stand out among competitors, and transform a website from a set of static screens into an immersive interactive experience. Ultimately, 3D increases audience trust and deepens the understanding of the product.

3D product visualization is the language of companies that want to appear clear, modern, and expressive.

Our work shows how flexible this tool can be — from bacteria to skyscrapers, from industrial equipment to atmospheric portals. In every case, 3D content helps companies present themselves more accurately and convincingly.

I wonder how we could help you showcase your product or company in a modern, technological visual language?