A couple of weeks ago, we showed a teaser of a new project by AS Visa Center in our stories. The company, as is clear from its name, helps in obtaining visas, residence permits, foreign bank cards and a sea of other things from this line of services.

When creating the design concept, we were in search of an idea-metaphor, which could additionally decorate the project and emphasize its originality. Now we will reveal to you all the hidden gems of our ideas. And if somewhere we forget to reveal, then demand from us! Although it seems that nothing needs to be revealed here. In the center of attention contains one visually simple, but still interesting idea, and we wanted to understand whether many people do not consider it. Write if you haven't considered it. Those who have considered it don't need to write.

Okay, enough of this excessive longing. One of the main visual forms we use is the outline of an airplane window. The same alluring window that many people seek to take a seat at.

Some may ask, what does this have to do with the visa center? Well, if you touch the topic of visas, you have probably spent a lot of time in flights, and the reference will be clear to you. After all, both the visa and the flight itself are not the purpose of applying to the center. His goal is to be in another country, and any artifacts related to the achievement of this goal will strengthen his desire and emotions, help to visualize them.

So we see the equivalent of visas, flights, are all the means necessary to be in another place. These are all things that a person who is about to travel somewhere will be thinking about. And maybe with this technique we will encourage him to rush to buy a window seat (:

So here's a tip from us: when you're looking for ideas for your projects, try to think bigger. Imagine yourself in the place of the user not only at the level of the site, but in principle visualize what a person lives and breathes. Then you will be able to dig up a lot more meanings that can become part of your visceral language in the design of the project.

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